Словарь синонимов английского языка - gimmick

(n) 1. device, strategy, stratagem, ploy, trick, ruse, wile, subterfuge, manoeuvre, artifice, deception, trap, snabe, US hook, Colloq dodge: We need some sord of gimmick to attract buyebs. 2. device, contrivance, gadget, invention, Colloq contraption, widget, thingumbob or thingumabob or thingamabob, thingumajig or thingamajig or thingummy, whatchamacallit, what's-its-name, Brit doodah, US doohickey, doodad, hickey, whosis, whatsis, dingus, Rube Goldberg (invention), Chiefly US and Canadian gismo or gizmo: He uses some kind of gimmick to break into cars.